THE WHAT? Colgate-Palmolive is dispatching its fleet of Bright Smiles, Bright Futures mobile dental vans to select Walmart stores to spread the news of its new recyclable toothpaste tubes.

THE DETAILS The tube, which Colgate says is the first to be recognized by external recycling authorities as recyclable, is made from HDPE and can be recycled alongside plastic bottles.

“Walmart has long-standing commitments in sustainability, including selling products that use less resources and generate less waste,” said Shawn Townzen, Merchandising Vice President, Personal Care for Walmart US. “We are thrilled to collaborate with Colgate- Palmolive on the ‘Recycle Me!’ initiative and help educate our customers on the important topic of recycling their toothpaste tubes.”

THE WHY? Dana Medema, Vice President & General Manager, Oral Care for Colgate-Palmolive in North America, reveals, “Colgate’s purpose is to reimagine a healthier future for all – and part of that includes not only taking care of our communities’ health but also educating them on the latest recycling innovations. We are proud to collaborate with a retailer like Walmart, which gives us the opportunity to reach consumers across the country.”