Colgate Optic White has announced its continued partnership with The Latin Recording Academy, and will once again be celebrating with a smile at the 16th Annual Latin Grammy Awards alongside brand spokesperson Leslie Grace, who has been nominated in two categories. The awards are scheduled to take place in Las Vegas on November 19, 2015.

“Colgate understands the strong sentiment that music holds in the heart of a Latino,” said Leslie Grace. “I feel so honored to work with a brand that is so supportive and committed to inspiring us to come together in showcasing our talents, our love for music, and most importantly, our smiles.”

Colgate will be posting news from the event, as well as images of the winning smiles, on its dedicated Twitter account @SonrisaColgate, marked with the hashtag #SonrisaBrillante.