Colgate Palmolive set to invest in online startup to develop e-commerce sales

Colgate Palmolive set to invest in online startup to develop e-commerce sales

Colgate Palmolive is thought to be on the verge of investing in online startup company Hubble in what is said to be a bid to move sales onto an e-commerce platform via an online subscription service, according to a report by the Wall Street Journal.

According to reports, Colgate is near completion of the deal with Hubble, which currently sells contact lenses online, and will see the online company sell Colgate products such as its oral care whitening products as early as this year.

It is thought the partnership will continue to develop with the two companies in discussion to sell products such as Colgate’s pet food products.

While financial details of the deal were not disclosed, it’s reported that the two companies will share revenue from the venture.

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