Colgate White has announced its partnership with the Latin Recording Academy as it sponsors the 17th Annual Latin GRAMMY Awards.

The brand has announced a competition running to 31 October that will see a winner visit the awards in person and has launched the hashtag #DesignerSmile for consumers to get a backstage look at the awards.

Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing, said, “Colgate is thrilled to continue its partnership with The Latin Recording Academy on Latin music’s biggest night.
“Colgate understands that music is a passion point for the Latino community, and it continues to seek ways to connect and engage with music lovers nationwide. This sweepstakes will have one lucky winner smiling from ear to ear as it offers unprecedented access to the 2017 Latin GRAMMY Awards.”