THE WHAT? Conde Nast has announced that it will cease to publish a print version of Allure magazine from December, according to a report published by Fashionista.
THE DETAILS The title plans to host a live, consumer-focused summit and pile further resources into its New York store, Fashionista reveals, quoting a note from Allure Editor-in-Chief, Jessica Cruel as its source. The transition to digital will affect two jobs, with no additional redundancies planned at present.
THE WHY? Cruel told staff, per Fashionista, “Our brand is stronger than ever across social and digital and our success is testament to our collaboration as a team and because we know just how and where our audience is accessing content in today’s ever-changing landscape. It’s our mission to meet the audience where they are and with this in mind, after our December print issue, we are making Allure an exclusively digital brand.”