THE WHAT? Cos Bar has taken over the location previously held by Shen Beauty in Brooklyn, planning to open its doors during the holiday season. The store will feature luxury beauty brands, signalling Cos Bar’s entry into Brooklyn and its second location in New York City, with its first being in downtown Manhattan since 2014.
THE DETAILS Shen Beauty, which closed suddenly in August, was an established presence in the Brooklyn beauty retail scene, known for pioneering clean beauty since its founding in 2010. However, the company has not commented on the closure or the upcoming opening of Cos Bar in its former location.
THE WHY? The replacement of Shen Beauty by Cos Bar is part of a broader movement of luxury retailers and wellness services setting up shop in Brooklyn, diversifying the borough’s retail landscape beyond its Manhattan-centric past. This includes recent openings by Chanel Beauty and others, reflecting Brooklyn’s growing appeal as a destination for high-end shopping and lifestyle brands.