Covergirl, Max Factor and five other global brands have teamed up with Lucasfilm to take part in a historic promotional campaign in support of Star Wars: The Force Awakens that opens in December.

The global brands were chosen to take part in the campaign for the next episode in the Star Wars franchise for their collective excellence in their field, as well as their diverse global reach. Each company has created custom creative campaigns and innovative programmes and activations for their target audience.

Other global brands taking part in the campaign include Duracell, FCA US, General Mills, HP, Subway and Verizon.

Lynwen Brennan, General Manager of Lucasfilm, says, “We are thrilled to be working with such a stellar roster of promotional partners.  The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way.
“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens.”