THE WHAT? Organisers of Cosmoprof Worldwide Bologna have announced the cancellation of the 2020 show alongside the launch of a digital edition, Wecosmoprof, developed to try and maintain relationships within the beauty industry.
THE DETAILS Originally set to take place between 12th-16th March, the show has been postponed twice, to 11th-15th June, before the announcement of a new date of 3rd-7th September. However, in light of the ongoing guidance regarding COVID-19 organisers have cited ‘safeguarding’ reasons for the cancellation of the 53rd edition.
Gianpiero Calzolari, President of BolognaFiere Group, said, “The current economic scenario and COVID19 emergency all over the world require us to postpone Cosmoprof to next year. It has been a tough decision, but our main goal now is safeguarding exhibitors and operators, allowing them to present to the market at their best and obtain the most efficient results. We will soon communicate the new dates.”
Looking at a ‘new way of doing business for the beauty sector’, Cosmoprof has announced the digital format, WeCosmoprof from 4th-10th June, which has been created alongside the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency, and in collaboration with Cosmetica Italia – Personal Care Association.
Available to exhibitors, buyers, distributors, and retailers, the digital format will offer matchmaking services, exclusive virtual rooms, the CosmoTalks Virtual Series featuring webinars, as well as the Cosmo Virtual Stage, which will focus on “new consumers habits and trends, on efficient communication strategies, and the best opportunities for hospitality tourism, SPA, and wellness.”
THE WHY? As coronavirus lockdowns continue to cause disruption to shows and events across the globe, Cosmoprof is aiming to help restart the economy with the digital edition.
Enrico Zannini, General Manager of BolognaFiere Cosmoprof, said, “WeCosmoprof is our concrete contribution to the restart of economic activities for exhibitors and operators in our community.
“Cosmoprof has been a connection provider for over 50 years, a business facilitator all over the world, and it has based its uniqueness on the importance of physical networking between supply and demand. In a scenario imposing limits on displacements and physical interactions, our role requires us to offer alternative opportunities for business relationships in the sector. WeCosmoprof was born in the hope of meeting again in 2021 at the 53rd edition of Cosmoprof Worldwide Bologna, to face together the new opportunities and future scenarios.”