THE WHAT? Coty’s Lancaster new Sun Sensitive line has received a Silver C2C Certified Material Health Certificate from the Cradle to Cradle Product Institution.
THE DETAILS Lancaster’s first vegan range, the certificate highlights that it meets the Institute’s criteria, while also stating that there was sustainable innovation behind the brand.
Lancaster’s first clean and vegan range, it underwent Cradle to Cradle’s material health assessment and has been created with eco-friendly packaging.
THE WHY? As the consumer call for sustainable, vegan and clean products grows, brands are increasingly working on NPD to meet the standards set by both industry and shopper.
Sue Y. Nabi, Chief Executive Officer at Coty, said: “Sustainability is the ultimate driver of innovation and brands like Lancaster are creating outstanding products that are truly clean and green.
“Today’s consumer rightly expects that their favorite products also deliver when it comes to environmental performance. It’s our approach to product innovation that sets Coty apart and these industry firsts reflect the expertise of our teams and our brands.”