Coty and Lacoste renew fragrance licensing partnership

Coty and Lacoste renew fragrance licensing partnership

Coty has announced the renewal of its fragrance licensing partnership with Lacoste.

Lacoste joined Coty in 2016 as part of the merger with P&G Specialty Beauty brands, and has since launched a successful male fragrance L’Homme Lacoste.

Edgar Huber, President Coty Luxury, stated, “The renewal of our agreement with Lacoste demonstrates our strong confidence in the success of this partnership and the key role of the brand within our portfolio to fuel future growth.
“There is a clear synergy between Coty Luxury’s know-how and the exceptional creative inspiration of Lacoste, which is synonymous with boldness, freedom and a certain French elegance.”

Thierry Guibert, CEO of Lacoste, continued, “We are very pleased to renew our partnership with Coty, and expect an accelerated growth of our fragrance business in the near future. Coty Luxury’s expertise and high standards ideally complement the creative spirit at the core of Lacoste, enabling us to generate consistent excellent results together.”

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