Coty has appointed adam&eveDDB as lead creative agency for its Max Factor brand, effective immediately. Financial terms of the deal were not disclosed.

“The appointment of adam&eveDDB is an important step in the progress of the Max factor brand. Adam&eveDDB has the creative capability, drive and passion to bring a modern expression to the brand and deliver on our vision,” said Karen Owen, VP, Max Factor, Coty.

Adam&eveDDB will takeover from incumbent Leo Burnett. “We thank Leo Burnett for the significant contribution that they have made to Max Factor over the years. While we have decided to part ways with Leo Burnett for the Max Factor brand, we wish them every success for the future,” said Coty in a statement.