THE WHAT? Coty has announced the appointment of Caroline Andreotti as Chief Commercial Officer (CCO) for Prestige.
THE DETAILS Andreotti succeeds Isabelle Bonfanti and will focus on the company’s global Commercial prestige strategy.
According to Coty, she will: “continue to strengthen Coty’s position as a worldwide leader in Prestige fragrances, accelerate Prestige make-up innovations, and push the skincare growth journey in Asia and beyond.”
THE WHY? Lauded as an expert in the Asian beauty market, Andreotti is hoped to drive Coty’s strategic growth in China, skincare and the industry’s sector of the moment, fragrances.