THE WHAT? Coty has announced the renewal of its license agreement with Davidoff, extending its long-running partnership to more than 20 years.

THE DETAILS On the agenda for the next term is an update for the brand’s iconic Davidoff Cool Water scent as well as new fragrances as well as further geographic expansion.

“The Board of Directors and the entire Zino Davidoff team are delighted to extend our successful, longstanding, and deep relationship with Coty,” commented Adrian Meili, Davidoff’s CEO. “We look forward to continuing our close collaboration with the dedicated Coty Team under Sue Y Nabi’s inspiring leadership to further rejuvenate the Davidoff Cool Water fragrance line while also working on new innovations in the ongoing spirit of mutual trust and based on shared values.”

THE WHY? Sue Y Nabi, Coty’s CEO, reveals, “We are delighted to renew our highly successful, long-standing partnership with Davidoff. It is a relationship which began in the 1980s and has produced some of the industry’s most iconic scents – from Zino Davidoff to Davidoff Cool Water. The significant extension of our agreement represents a deepening of our partnership and lays the foundation for innovation to drive the next phase of growth, built on trust and shared values of diversity and inclusion. It once again demonstrates that Coty is the go-to partner for fashion houses, brands and high-profile individuals that want to create leading beauty portfolios under license.”