Coty India has announced the appointment of FoxyMoron as digital agency for its Sally Hansen, OPI and Wella brands, according to a report published by AFAQS.

The agency won the account after a competitive pitch and is charged with building and developing the brands’ digital presence and building affinity via brand advocacy.

“We are pleased to have FoxyMoron as our digital partners. In today’s competitive landscape, it’s important we use multiple tools to reach our consumer and digital is a great canvas to showcase just how much the brand has to offer. I am confident that our partnership with FoxyMoron will help us create more resonance with our customers and bring forward the true spirit of our brand,” said PK Hariharan, General Manager, India, Consumer and Professional Beauty at Coty.