Coty has announced the appointment of Sean Foster as Global SVP of eCommerce. Foster is charged with overseeing the e-commerce strategy and execution for all three of the US beauty giant’s business divisions.

The appointment marks another step in Coty’s digital transformation.

“Digital is a cornerstone of our strategy for the new Coty. At the core of this focus is our commitment to working with our priority retailer, salon and stylist partners to drive category growth. We are excited to welcome Sean to Coty to help us build a richer set of e-commerce capabilities,” said Camillo Pane, CEO.

“We’ve been building four digital pillars: Marketing Science, Content Foundry, Media Optimization and Omnichannel,” said Jason Forbes, Chief Digital and Media Officer for Coty. “Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean’s background is perfect for this.”