Coty has announced a partnership with e-tailer Jollychic in a bid to drive its online presence in the Middle East.
Aiming to provide a better shopping experience for customers, Coty is said to have developed online tutorials and content over the past few months. The collaboration will start with make-up brands Max Factor, Bourjois and Rimmel.
Morgan Achiche, MEA e-commerce Head of Coty said, “Jollychic and Coty group will closely cooperate through a series of industry leading innovations, such as integrating e-commerce service with the unique brand strategy and optimizing customer online-offline shopping experience via big data and artificial intelligence.
“Coty will also participate deeply in the Jollychic brand-store construction to better convey the brand message and sell limited edition items to online shoppers.”