Coty expands partnership with Cruelty Free International

THE WHAT? Coty has extended its strategic partnership with Cruelty Free International. The US beauty giant’s Rimmel, Manhattan and Risque brands have now joined stablemate CoverGirl as Leaping Bunny Approved.

THE DETAILS Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan, and Risqué. This rigorous process included an audit on each brand’s suppliers, raw materials, and individual ingredients. The Cruelty Free International Leaping Bunny Programme is the only global cruelty free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance.

THE WHY? Coty Chief Brands Officer, Consumer Beauty Stefano Curti, comments, “At Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty free beauty that works. Rimmel, Manhattan, and Risqué have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside CoverGirl, Coty is proud to now have four brands approved under the Leaping Bunny Programme.”