Coty has announced a partnership with international advocacy group Global Citizen in a bid to ‘fight the prejudice and discrimination which creates barriers to individual self-expression.’

The partnership will encourage Coty employees to work together to advocate and campaign for social change through ‘online and immersive action’, with a focus on people facing discrimination against their own self-expression in terms of gender, sexual orientation, disability or ethnicity.

Coty and Global Citizen will tackle these issues by co-creating a digital-led online experience for employees. The first of its kind, it will use data-science technologies to allow staff to take action.

Camillo Pane, Coty’s CEO said, “At Coty, we believe beauty is about self-expression, individuality and inclusion, but too often people are held back by labels. As a beauty company we have an important role to play in changing attitudes and mindsets that keep people from achieving their full potential. We admire the disruptive and modern methods that Global Citizen have used to make real impact on some of the world’s biggest challenges. That’s why we’re partnering with them and mobilizing our people to take action.”

Pane continued, “This is an important step in our journey to achieve our purpose to celebrate and liberate the diversity of your beauty and champion self-expression. Internally the conversation and action are ongoing and accelerating with several of our brands, including COVERGIRL, Clairol, Wella Professionals and Gucci championing self-expression and challenging gender stereotypes.”