THE WHAT:  Coty Inc., the U.S. beauty and fragrance company, is reportedly moving forward with a potential listing in Paris, as reported by Bloomberg on Friday.

THE DETAILS  Although exact information remains undisclosed, it’s believed that Coty is considering raising new capital from this listing.

THE WHY:  This decision comes after Coty’s updated sales projection for the current fiscal year, expecting an 8% to 10% growth in like-for-like sales, a boost attributed to consistent demand for its high-end fragrances, such as “Burberry Goddess.”