THE WHAT? Coty has announced the launch of its first refillable fragrance and what it is claiming to the first ever such fragrance to receive a C2C Certified Material Health Certificate at the Silver level.

THE DETAILS Chloe Rose Naturelle Intense has undergone an independent environmental footprint life cycle assessment conducted by EVEA and the 100ml bottle and 150ml refill reduces up to 65 percent in greenhouse gas emissions, uses 67 percent less water, 66 percent less energy and 75 percent less in mineral resources compared to five regular 50ml bottles.

THE WHY? Constantin Sklavenitis, Chief Prestige Brands Officer at Coty, reveals, “Chloé stands for beautiful, meaningful products for society and the planet, and Chloé Rose Naturelle Intense perfectly embodies these values. Sustainability is our ultimate driver of innovation at Coty, and I am proud that this launch is another step forward in contributing to our corporate strategy of Beauty That Lasts.”