Coty names Naomi Scott as the face of the new Chloé Nomade Eau de Parfum Naturelle campaign

Coty names Naomi Scott as the face of the new Chloé Nomade Eau de Parfum Naturelle campaign

THE WHAT? Coty has announced Naomi Scott as the new face of the Chloé Nomade Eau de Parfum Naturelle advertising campaign.

THE DETAILS Having risen to fame in the TV film Lemonade Mouth in 2011, Scott took to her Instagram account to announce the news, stating, “I’m so excited to announce that I’ll be the face of the new @chloe Nomade fragrance launching on Feb 1st 2022. Chloé is such an iconic brand, and this extends to the fragrance itself. It really is a beautiful thing when you can work with a brand that you love aesthetically while also supporting their ethos. Can’t wait to share more.”

THE WHY? Coty highlighted how Scott’s diverse background complements the ethos behind the scent.

Constantin Sklavenitis, Chief Brands Officer Luxury of Coty, comments “Naomi Scott felt like a clear and perfect choice for Nomade Eau de Parfum Naturelle. Born at the confluence of several cultures – to an English father and a mother of Indian origin – she also embodies the values within Nomade’s universe:  authenticity, spontaneity, solidarity, happiness and sisterhood.”

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