THE WHAT? Coty has announced the opening of the Gucci Beauty flagship on Alibaba’s Tmall Luxury Pavilion.
THE DETAILS The digital store connects Gucci Beauty products with more than 770 million Chinese consumers and will enable the brand to significantly scale up its reach and engagement within the Chinese luxury market.
“2021 is an incredibly important year for Gucci Beauty in China and we have extremely ambitious plans to grow the brand and bolster the luxury market,” said Guilhem Souche, China Managing Director of Coty. “In addition to our leadership position in fragrance and an iconic lipstick collection, we have recently launched the brand’s first foundation to provide a relevant shade range for the Chinese consumer – a product we expect to really resonate with this audience. Now, with the launch of Gucci Beauty’s very own Tmall flagship we complement our already strong brick and mortar footprint, making it quicker, slicker and safer for Chinese shoppers to engage with the brand, live a unique Gucci Beauty experience and enjoy these outstanding products.”
THE WHY? Sue Y. Nabi, Chief Executive Officer of Coty, said, “Coty’s prestige cosmetics and skin care retail sales in China grew by over 40 percent last quarter, with Gucci Beauty delivering double digit sell-out growth there last year. Tmall Luxury Pavilion is an outstanding platform to build on this excellent recent performance. In our flagship store, we look forward to further engaging our Chinese consumers, who are so passionate about beauty and iconic brands like Gucci.”