THE WHAT? French beauty brand Bourjois is set to return to the UK market after parent company Coty pulled it in 2019 as it streamlined its brands.
THE DETAILS The make-up brand is being relaunched in an exclusive partnership with beauty retailer Superdrug, with products such as Little Round Pot Blusher and Healthy Mix Foundation now available on the website.
Bourjois plans to roll out more products over the summer.
THE WHY? Anne Lebourg, Bourjois Brand Director, said in a statement: “Bourjois is overjoyed to be returning to the UK. Since the range was discontinued in the UK in 2019, our deep-rooted heritage of effortless Parisian beauty has continued in France – and indeed worldwide.
“We are looking forward to reintroducing our iconic products, as well as new innovations to Superdrug customers, existing to make beauty a happier place.”