THE WHAT? Coty has announced that it has signed a letter of intent to partner with LanzaTech to produce sustainable ethanol made from captured-carbon emissions, which will be incorporated into its fragrance products.
THE DETAILS Coty’s scientists have worked alongside LanzaTech and production partners over the past two years to develop a high-purity sustainable ethanol that is suitable for use in fragrances. The US beauty behemoth is aiming to use this carbon-captured ethanol across the majority of its fragrance portfolio by 2023.
“Addressing our climate challenge requires collaboration across multiple sectors,” commented Jennifer Holmgren, Chief Executive Officer of LanzaTech. “We are proud to be developing this partnership with Coty to show that carbon recycling can enable sustainable production of fragrances. Single use carbon must be a thing of the past and this project exemplifies our vision of a CarbonSmart future where consumers are able to choose products made from recycled carbon.”THE WHY? The move will contribute to Coty’s overarching sustainability targets, outlined in its Beauty That Lasts strategy. Sue Y. Nabi, Chief Executive Officer of Coty, said, “Sustainability is the ultimate driver of innovation and Coty is focused on creating outstanding products that are truly clean and green. Ethanol is the number one ingredient purchased for the fragrance category and over time this partnership with LanzaTech will significantly reduce the environmental impact of our products. It’s not only the right thing to do, but it makes commercial sense too – with today’s consumer rightly demanding that their favourite brands share their commitment to sustainability.”