Coty’s professional unit is set to usher in a new hair care brand billed as both vegan and sustainable, according to a press release issued by the company.
The WeDo Professional range will launch in the Nordic region in September before rolling out across Europe and North America next year. Conceived by a group of ‘passionate beauty insiders’, the new line is packaged entirely in recyclable materials and is both certified vegan by The Vegan Society and cruelty-free by Cruelty Free International as well as catering to clean beauty enthusiasts with a pared-back ingredients list. It has become an unofficial ‘eco lab’ for the division, pushing for positive change across the company.
“With the launch of weDo/ Professional we are tapping into growing consumer desire for products that perform, while having less impact on the environment,” said Laura Simpson, CMO, Coty Professional Beauty. “Not only have we developed a consolidated range of products that push the boundaries on the industry’s natural and ethical standards, but we aim to be as transparent as possible on where we have room for improvement, and where we wish to do better.”