THE WHAT? Coty has announced the relaunch of Kylie Cosmetics with new and improved formulas that are clean and vegan as well as refreshed packaging.
THE DETAILS From July 15, shoppers will be able to purchase the range via a newly launched DTC website which will sell both the social media mogul’s cosmetics line and skin care range for the first time. The new site will also feature new educational content and shoppable product selections.
The range will also be rolled out to select bricks and mortar stores globally, including Douglas in Europe, Mecca in Australia, Ulta Beauty in the US, and Harrods and Selfridges in the UK.
“I’m so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan,” said Kylie Jenner. “Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance. My new lip kit has 8-hour wear and is so comfortable on the lips, and all my new formulas are amazing. I’m excited for everyone to try the new products.”
THE WHY? Sue Y. Nabi, Coty’s CEO commented, “We are excited about the relaunch of Kylie Cosmetics with a reformulated range that is really at the forefront of everything Gen Z wants. Kylie Cosmetics is followed by many millions of people across the world. Our new online platform, along with selected retailers, allows consumers to buy their whole beauty routine in one space, from the cleanser to the moisturizer, the highlighter, or the lip color.”