THE WHAT? Coty Inc. renews licensing agreement with bruno banani continuing a partnership that began in 2015.
THE DETAILS This renewal aims to build on the success of positioning bruno banani as a leading fragrance brand in Germany, Benelux, and Eastern Europe.
THE WHY? The collaboration has led to the launch of successful fragrances and body care lines, with plans to target further growth in female fragrances, attract younger consumers, and explore new categories and innovations.