Beauty powerhouse Coty will be taking on two of Procter and Gambles highest executives following the merger of 43 P&G brands next year.
Coty has announced that Esi Eggleston Bracey, currently the Executive Vice President for P&G Global Color Cosmetics, will become Coty’s President of Consumer Beauty, while Slyvie Moreau, P&G’s current Executive Vice President of the Wella Salon division, will become Coty’s President of the Professional Beauty division.
Currently overseeing the CoverGirl and Max Factor divisions at P&G, in her new role Eggleston Bracey will be responsible for Coty’s color cosmetics, hair coloring and styling, and body care division. Meanwhile Moreau has spent the last seven years at P&G’s Professional Styling division and is said to have been instrumental in the business turnaround. She will remain in Geneva following the transition.
The merger is expected to close in late 2016, with both executives assuming their new positions upon completion of the deal. The exact details of the merger have not been disclosed, however it is believed that the two senior managers will not be the only ones moving over to Coty, with over 10,000 P&G employees said to be swapping to the company.
Brands taking part in the merger include CoverGirl make up and Nice n Easy hair color; it is thought to more than double the size of the company.