Personal care giant Coty has teamed up with Amazon to launch its Let’s Get Ready visual personal assistant, which will be showcased on the Echo Show – the first Amazon device with a screen.

Coty is said to have utilized both the audio and visual Amazon technology to stay in line with it’s focus on ‘voice-driven beauty services with visuals, which are critical in beauty.’

The Let’s Get Ready function gives on-demand, occasion-based look planning, which is made personal to the user through individual attributes such as hair, eye and skin color.

Available in the UK, the service will be featured on The Echo Show and other Echo devices this month, and will offer users unique looks based on their own attributes, with visual ‘how-tos’, quick tips and product suggestions from the company’s range of brands such as Clairol, Rimmel, Max Factor, Bourjois and Sally Hanson.

Jason Forbes, Coty Chief Digital and Media Officer, said, “Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. We’re thrilled to be leading the market with the introduction of a visual beauty skill in the U.K., inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes.”

Nick Sedgwick, Coty Consumer Beauty, GM, UK & Ireland, continued, “Our Consumer Beauty brands – Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen – are all about helping consumers express ‘your beauty, your way’. Collaborating with Amazon for the Let’s Get Ready skill is a perfect way to enable self-expression tailored for each individual with an emphasis on physical characteristics, personal style, trend preferences and specific events.”