Coty to expand professional hair care range in Asia through DKSH partnership

Coty to expand professional hair care range in Asia through DKSH partnership

Coty has entered into a partnership with market expansion service company DKSH to develop Coty’s professional hair care distribution in Singapore and Malaysia.

DKSH, which already works with the personal care giant in Thailand, will provide the distribution, logistics, and sales order processing for Coty and is hoped to offer an improved delivery schedule as well as better inventory visibility.

Covering brands such as Wella Professionals, System Professional, Nioxin and Sebastian Professional, the collaboration will offer a wider visibility for Coty brands across Asia.

Rui-Yuan Chen, Business Unit Lead, South East Asia and Korea, Coty Professional Beauty, said, “With this strategic partnership, we will improve Coty Professional Beauty’s service level to more salons across Asia. We rely on DKSH’s efficient distribution network to deliver our products faster, more accurately, with quality after-sales services in Singapore and Malaysia.”

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