Coty: will drones be the key to tie up professional beauty sale?

Coty: will drones be the key to tie up professional beauty sale?

THE WHAT? Coty is thought to be looking to use drones to help complete the divestiture of its professional beauty division, according to a report by Bloomberg. 

THE DETAILS With lockdown measures still in place across the world, site visits have been put on hold in many countries, with the use of drones said to be key for dealmakers amidst the coronavirus outbreak. 

According to the report, Coty is now considering using drones across its manufacturing sites in order to appease potential suitors for its professional beauty division, with company insiders reportedly stating the company aims to forge ahead with the sale.  

With Coty owning manufacturing sites across the world, any drone usage would have to comply with local drone restrictions. The U.S. sites would be subject to strict FAA regulations, which stipulate users have to keep drones within sight and not higher than 121.9 meters.

THE WHY? The use of drones has been widely adopted across industries over the past few years, with Walgreens Boots Alliance having tested them for deliveries. 

However, due to current lockdown measures cancelling in-person meetings, drone technology is now being used by companies as a way to push forward with financial deals. 

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