THE WHAT? Country singer Kelsea Ballerini has been announced as the new face of Coty-owned CoverGirl.
THE DETAILS The Grammy-nominated songwriter and producer will be the face of the yet-to-be-announced collection from CoverGirl, which will launch this spring.
Ballerini is joining the brand in a multi-year partnership.
THE WHY? Discussing her appointment, Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, said, “We are thrilled to welcome Kelsea Ballerini into the CoverGirl family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity.
“Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at CoverGirl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up CoverGirl’s who share the same passion for accessibility, inclusivity and individuality.”