THE WHAT? An Indian court has ruled that consumer goods maker Emami must give Hindustan Unilever seven days before it begins legal proceedings regarding the ‘Glow & Handsome’ trademark.
THE DETAILS Emami has claimed that it put ‘Glow & Handsome’ to market a week before HUL launched the rebrand of its skin lightening cream for men.
HUL originally applied for the Glow & Lovely and the Glow & Handsome trademarks in 2018, which were rejected in 2019. However, the company appealed in a petition to the high court in June this year.
Neither parties responded to Reuter’s request for comment.
THE WHY? The development of the skin lightening creams rebrand follows a backlash over the connotations of its former Fairy & Lovely name in the wake of the Black Lives Matter movement.