THE WHAT? South African hairdressers have been making house calls to clients or offering their services street-side despite the continuing lockdown, according to a report published by Reuters.
THE DETAILS Hairdressers and beauty salons are barred from operating under the restrictions currently in place with no date yet published for their reopening. The forced closure is being challenged in court by some.
THE WHY? With no income coming in and no hope of reopening on the horizon, some beauty professionals are taking matters into their own hands in order to feed their families. The report demonstrates the importance of a clear exit strategy, properly communicated.