THE WHAT? Crayola called on the expertise of a former MAC chemist to help put together a collection of crayons designed to promote diversity.
THE DETAILS The brand launched the new Colors of the World Crayons on UN World Day for Cultural Diversity for Dialogue.
Victor Casale, formerly Chief Chemist and Managing Director, R&D of MAC cosmetics and currently CEO of MOB Beauty partnered with the brand to ensure the range reflected an accurate and inclusive skin tone palette.
The final selection features 24 shades from light to deep across rose, almond and golden undertones to mirror the full spectrum of human complexions.
THE WHY? As Crayola CEO, Rich Wuerthele explains, “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”