THE WHAT? Crayon specialist Crayola marked Canada’s National Crayon Day this year with the launch of 24 specially formulated crayons designed to mirror and represent over 40 global skin tones across the world.
THE DETAILS The palette was developed in collaboration with Co-founder and CEO of MOB Beauty, Victor Casale.
“I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match,” he said. “They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling. Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
The company has also ushered in the #MyColour campaign and called on Canadians to draw a picture, champion a crayon color or share a photo or story about what this new collection means to them. For every hashtag used on the day, Crayola donated funds to selected organizations who are working towards a more diverse Canada.
THE WHY? Crayola said that the collection is designed to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.