CreatorIQ has announced that it has raised US$12 million in funding to accelerate growth for its Enterprise Creator Cloud platform. The series B funding round was led by TVC Capital with Unilever Ventures and Affinity Group also named as investors.
“The most impactful brand stories no longer come directly from brands. They are told in collaboration with passionate advocates who are helping build culturally relevant companies by delivering these stories to the world,” said Igor Vaks, Founder and CEO, CreatorIQ. “We see organizations of all sizes embracing new ways of building relationships with their customers, and brand advocacy has proven to be a competitive advantage. Brands are turning to influencer marketing because it drives results, but only enterprise-grade technologies can help them succeed at scale alongside older and more mature marketing channels.”
“The entire digital advertising ecosystem understands the important role creators are playing in advertising and brand building; the industry needs forward-thinking companies to address issues like data transparency and fraud,” said Vasiliki Petrou, Executive Vice President and Group CEO at Unilever Prestige. “CreatorIQ is proactively developing solutions that empower Unilever to continue to set global measurement standards for the influencer marketing industry. Their platform enhances the quality and integrity of our brands’ campaigns by safeguarding against follower fraud and brand safety issues.”