THE WHAT? Credo Beuaty has announced that it has acquired Follain. As part of the acquisition, Credo will absorb the Boston-based beauty retailer’s online retail business and storefront in Beacon Hill. Terms of the deal were not disclosed.

THE DETAILS The Follain-branded skin care line will join EleVen by Venus Williams and Exa as part of Credo’s owned brand portfolio.

Follain Founder & CEO, Tara Foley will support Credo as an advisor over the coming months.  After the transition, she will continue her work consulting purposeful beauty and CPG brands. “This is a proud moment in the history of Follain, and an important moment in the evolution of clean beauty,” says Foley. “We believe this will strengthen the mission-driven beauty movement by creating the single leading clean beauty retailer, and standard bearer, that the industry needs. We are happy to see the Follain brand and products continue to make an impact in their new home with Credo.”

THE WHY? Credo CEO, Stuart Millar, explains, “The acquisition of Follain, a like-minded company with a shared mission, is an important step forward for Credo and the clean category. Solidifying Credo’s clean beauty leadership position allows us to scale our impact in a meaningful way, and we are excited to continue to advocate for change in a highly under-regulated industry.”