THE WHAT? Croda has entered into a partnership with Entekno Materials, with the speciality chemicals company having invested £1.5 million to become a minority shareholder in the Turkish company.
THE DETAILS As part of the partnership, Croda will act as Entekno Material’s route into the personal care market while also becoming an R&D partner, focused on ‘driving innovation and delivering unique, natural and safe inorganic sunscreens to the market.’
As part of the first phase of the collaboration, the two companies will develop the Solaveil TM MicNo range of mineral sunscreens, which Croda will bring to market. The products are said to have high protection performance and non-whitening benefits, attributed to the micro platelet ZnO structure.
Professor Ender Suvaci, Founder & CTO of Entekno Materials, which is said to be focused on the ‘new generation of particle technology’, said, “We are delighted to be working in partnership with Croda, together we will create step changes within the solar protection arena, now and in the future.”
THE WHY? Croda has cited its commitment to protecting at least 60 million people annually from potentially developing skin cancer from harmful UV rays as a catalyst to the partnership.
Jennifer Hart, Global Managing Director of Croda’s Beauty Effects Business, said, “Smart Science and an ongoing commitment to innovation and collaborative partnerships, such as this one, are key to achieving this target.
“We are excited about the future of solar protection and the innovative solutions that Croda and Entekno Materials will work together to deliver.”