Cruelty Free International and DNV GL will come together to talk about how being cruelty free can be an integral part of a company’s sustainable supply chain at the SDG Summit in New York today. The two organisations will demonstrate how their combined expertise can support cosmetics and personal care brands on their cruelty free journey.
One of the Sustainable Development Goals (SDGs) under review at the summit is SDG 12 – which commits the UN and its member countries to responsible production. The NGOs contend that cruelty-free claims are integral to ethical beauty brands.
“Every day, millions of consumers make purchase decisions based on their individual preferences, attitudes and behaviours,” said Michelle Thew, CEO, Cruelty Free International. “Collectively, these decisions shape global patterns of production and consumption that will, to a great extent, determine whether we achieve SDG 12: Responsible Production and Consumption. When combined at scale, individual consumer purchase decisions can be a powerful way to drive real change. Those consumers want cruelty free products. I’m delighted to be able to work with DNV GL – the experts in value chains – to help more consumers exercise this choice and influence decision-makers to bring cosmetics animal testing to an end once and for all.”