Cruelty Free International announces Leaping Bunny pilot for China

Cruelty Free International announces Leaping Bunny pilot for China

The world is one step closer to a global animal testing ban as Cruelty Free International, KnudsenCRC and Oriental Beauty Valley, Shanghai Fengpu Industrial Park announced a collaborative project that will potentially enable cruelty free cosmetics companies to sell beauty products in China without compromising on their stance on animal testing.

Bulldog Skincare, Montagne Jeunesse, Neal’s Yard Remedies and Subtle Energies will be the first to take part in the Leaping Bunny China Pilot Project with the aim of allowing Leaping Bunny certified products to be sold in China without the need for animal testing.

“This is an enormous and promising marketing opportunity,” explained Xu Xuefeng, Vice General Manager of Shanghai Fengpu Industrial Park. “We would like more and more cosmetics companies, including cruelty free brands, who have the ambition to expand business in China to invest and engage at Beauty Valley, ‘The capital of Chinese cosmetic industry’ and occupy a place on the Chinese market. Thank you to Cruelty Free International and KnudsenCRC for their excellent cooperation and we look forward to more work together in the future.”

Stephen Tobitt, Chief Operating Officer of Neal’s Yard Remedies, added, “As a brand which was one of the original pioneers of cruelty free health and beauty, we see this as an exciting step forward in making cruelty free cosmetics a truly global initiative. China represents a significant growth opportunity for an international brand such as Neal’s Yard Remedies, and we look forward to being part of this ground-breaking project”.

Mette Knudsen, CEO of Knudsen&Co, concluded, “The Chinese market for cruelty free cosmetics will only expand in the future with the maturing of the consumers, aided by the explosive increase in the number of pets. The Leaping Bunny certified brands that have decided to wait to enter the Chinese market until a cruelty free entry could be secured will be rewarded for their patience.

“While the first pilot will be based on existing regulations for exemption of tests on locally produced cosmetics, the Chinese government is now exploring alternative testing methods, without compromising consumer safety. The pilot project has spurred a much more focused dialogue on alternative testing methods and has instigated a new era for the Chinese cosmetics market.”