Cruelty Free International has signed an agreement with Chinese authorities that will see the mandatory animal testing requirement imposed on cosmetics imports by the country’s lawmakers lifted for foreign companies for a set trial period, according to the Financial Review.
The pilot will open up China’s AUD$60 billion cosmetics market to several brands who have been unable to reconcile their cruelty free stance with the practice.
Several brands have been vilified for continuing to sell in China despite maintaining that they do not test on animals, most recently NARS who was roundly criticised for entering the Chinese market in 2017.
“We want you to know that we hear you. The global elimination of animal testing needs to happen,” NARS wrote in a statement at the time. “We firmly believe that product and ingredient safety can be proven by non-animal methods but we must comply with the local laws of the markets in which we operate, including in China.”