THE WHAT? Cult Beauty has announced that it will be hosting a pop up for cult K-beauty brand Glow Recipe in London next month.
THE DETAILS The online retailer announced the event on its Instagram account. The Glow Marche will open on February 1 and 2 at the NoHo Showrooms on Oxford Street.
“Discover your ultimate ingredient combo, bag yourself an exclusive kit of Glow Recipe goodies and rise a buckin’ banana at the #CultBeautyxGlowRecipe pop up shop! Plus the forst 100 people in line each day will get a free gift to make them an official member of the glow gang,” Cult Beauty posted.
UK shoppers were invited to book a slot via the event website.
THE WHY? With last year’s pop-up at Selfridges a success, it’s no wonder that this year Cult Beauty is going one bigger. With Glow nominated as the Indie retailer’s first ‘brand of the month’ for 2020 it’s clear that the US brand is poised for a big push on this side of the Atlantic.
For more information on the clean beauty trend, listen to the Global Cosmetics News podcast here, where Editor Georgina Caldwell discusses the future of Clean Beauty with Glow Recipe Founders Christine Chang and Sarah Lee