CVS Pharmacy has launched its Long Live Skin campaign, which aims to promote awareness of skin health and correct skincare, with the campaign being launched via Facebook.

The campaign has the online hashtag #advicetomyyoungerself and is designed to inspire women across the generations to share advice. Running throughout spring and summer, the Long Live Skin initiative will include ‘in-store signage with information about sun-protection and skincare tips.

CVS will also release additional videos with skincare advice and roll them out in native digital adverts and via social content, radio adverts across the country, as well as special weekly deals on sun care and more.

Designed to highlight CVS Pharmacy’s increased dedication to helping customers achieve better health, the company, alongside Johnson & Johnson, has partnered with the American Cancer Society to ‘create educational signage in-store, exclusive content on cvs.com and in the CVS Pharmacy circular as well as tips for CVS Pharmacy Beauty Consultants on the importance of proper sun care. ‘