THE WHAT? This year’s Cyber Monday is set to break all records for e-commerce sales in the US, according to a report published by the Financial Times.
THE DETAILS Visitor numbers to bricks and mortar stores on Thanskgiving and Black Friday fell 3 percent on last year’s figures, says ShopperTrak, per the Financial Times, while online sales were predicted to smash previous records, up 19 percent on 2019 figures, according to Adobe Analytics.
Indeed, Americans were thought to have spent some US$9.4 billion on Monday, with Amazon taking the lion’s share of sales.
However, not all retailers experienced declining trafiic, Walmart, Lululemon and Target all enjoyed strong footfall, according to retail analysts at KeyBanc Capital Markets.
THE WHY? Those retailers that have embraced the online channel and integrated their on and offline offer are enjoying the fruits of their labor, while stick-in-the-mud chains are struggling.