THE WHAT? Marc Jacobs has introduced Daisy Drops, a new product line in the Daisy Collection, which consists of compact, single-dose fragrance capsules. They are conveniently portable, designed to fit in a hand, purse, or pocket.
THE DETAILS? Each tin contains 30 capsules filled with one of three Daisy scents, presented in a new, alcohol-free gel formula. The capsules, sold at US$30 per tin, come in three versions: Signature, Eau So Fresh, and Love.
THE WHY? Packaged in robust, environmentally friendly aluminium containers, Daisy Drops perfectly merges ease of use with eco-consciousness, striking a perfect balance that Generation Z will surely appreciate.