THE WHAT? Fifty Shades of Grey star Dakota Johnson has become an investor and Co-Director of sexual wellness brand Maude.
THE DETAILS Launched in 2018, Maude offers a range of discrete vibrators, organic condoms, vegan body massage candles and compostable personal care wipes.
Taking to her Instagram page, Johnson said, “Sexual wellness is a fundamental human right. Maude’s ethos is something I strongly support, and is symbiotic with my core beliefs surrounding sexual health.”
THE WHY? With sexual wellness becoming more mainstream, Johnson is tapping into a category that is starting to make waves across the globe.
Looking to ‘destigmatize’ the conversation around sexual health, Johnson continued, “The caliber and aesthetic of these products is excellent and elevated, and I love them. I am truly delighted to come on board… to weave sustainability and awareness/education based initiatives into the fabric of the company, while delivering beautiful and quality sexual wellness products, accessible to all humans.” (sic)