Helen Mirren is today launching a major new community commitment in the UK between L’Oréal Paris and the Prince’s Trust that will see the French beauty brand help run a three-year ‘All Worth It’ program offering 10,000 young adults across the UK training to build their self-confidence.

Mirren will be joined by L’Oréal Paris celebrity ambassadors, including X Factor winner Louisa Johnson, YouTube vlogger Martin Butler and beauty blogger Amena Khan, to launch the Kennington center in London – one of 18 dedicated spaces running the program nationwide.

“Overcoming self-doubt is a journey and I am truly happy to see L’Oréal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves. We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative,” said Mirren

Adrien Koskas, General Manager, L’Oréal Paris UK and Ireland, added, “Self-worth has always been a core value for the L’Oréal Paris brand. Whoever you are, wherever you’re from. That’s why we are partnering with The Prince’s Trust to help young people who feel excluded or invisible to transform their self-doubt into self-worth. We’re very proud of the hard hitting campaign supporting this partnership, embodied by a broad range of inspirational ambassadors that celebrate diversity and self-realisation, because we do believe we are ALL WORTH IT.”