THE WHAT? Damian Hurley and Irina Shayk have featured in a new campaign for Pat McGrath Labs’ new Dark Star Mascara.

THE DETAILS The advert was filmed before the coronavirus pandemic, with the campaign also featuring a host of famous faces, such as Naomi Campbell, who was named as the face of the brand in May, as well as Salomon Diaz, Maty Fall Diba, and Leon Dame. 

THE WHY? The campaign was created and shot by famous photographer Steven Meisel.

Talking about his work, McGrath said, “It is an honor and a privilege to introduce my new volumizing Dark Star Mascara to the world via a campaign by the ultimate starmaker himself – the legendary Steven Meisel.
“With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future.”