Aveeno Haircare has announced the appointment of Daphne Oz as its first ever Brand Ambassador.
The author and television host was chosen for her ‘proactive and holistic approach to health and beauty’ with the appointment following the recent relaunch under Vogue International, a Johnson & Johnson-owned company.
Vogue International President, Michael Marquis, said, “Daphne was the obvious choice for Aveeno Hair – she is vocal about her proactive and holistic approach to health and beauty, and she is a natural reflection of the brand’s vision and philosophy. Plus, she has great hair.”
Oz continued, “Aveeno is a brand I have known my whole life, and I am so excited to be part of this monumental relaunch as their first-ever haircare Brand Ambassador.
“Whether for mealtime with my family and friends or cooking on TV, I always look for simple, quality ingredients that yield big results, so Aveeno’s original oat story and new farmers’ market-inspired formulations to replenish and feed hair from the inside out felt like such a natural fit.”